Strategy meets execution
Kairos Labs is an SEO and AEO agency turning organic search into pipeline for B2B SaaS and cybersecurity.
Founded by Jo, a strategist with a track record across innovative SaaS companies in the SF Bay Area — scaling organic 10x, driving 40% of revenue through search, and attributing millions of USD in pipeline to blog content.
We pair SEO-trained writers with a content engineer and a full-stack developer — so strategy, content, and AI infrastructure move together.
What we bring to the table
SEO & Content strategy
Solid experience developing and executing organic growth strategies for B2B SaaS companies.
From PE-backed, seed-stage startups to scale-ups, built content engines that deliver pipeline — across cybersecurity, data privacy, AI, and automation platforms.
Enterprise SaaS experience
Complex products, multiple stakeholders, tight timelines.
Experience working with some of the most demanding SaaS teams in the market built an ability to ramp fast, ask the right questions, and get to work — without months of handholding.
Research-driven approach
Background in editing and qualitative research — SME interviews, discourse analysis, and thematic analysis.
Content that's optimized for search, includes detailed product walkthroughs — insightful and differentiated.
Full-stack AI content ops
Strategy, execution, and the infrastructure to scale it.
We know the secret sauce and have a high content quality bar — together, they bring you to the top of search and AI answers.
Content community & collaborations
Beyond client work, we'm actively involved in content and SEO communities — contributing to initiatives that push the industry forward.
What folks say
Will Looney
I needed someone who could both write and understand cybersecurity, and who was forward-thinking. Jo came in with total confidence, a clear plan, and an SEO strategy. She's been a great content partner.
Claudia Lee
Jo built a full content operating system including a clustering framework and analytics that drove demo requests. She is super sharp and developed quality content.
Kajetan Wyrzykowski
Jo became the key person to bounce ideas off, provide extensive knowledge about SEO and organic growth. One of the top marketers I have had the opportunity to work with.
Evgeniya Panova
Her efforts led to a significant increase in organic traffic, clicks, and qualified leads. Joanna is a creative and analytical thinker who welcomes challenging tasks.
Let’s work together
Ready to build an organic growth engine? Let's talk.
