5 best cybersecurity content marketing agencies in 2026

Most CMOs and VPs of marketing who talk to us aren’t choosing an agency for the first time. They’ve already been through one, sometimes two, and the pattern is always the same: fair content, a traffic report that looks fine, but no real expertise in cybersecurity and no pipeline reporting.

You’re probably in the same shoes and need a cybersecurity content marketing agency that has actually proven it can market a cybersecurity product to the people who buy it.

Key takeaways

• Score any agency against seven things: product research, strategy before execution, AI visibility, content audits, team seniority, clear pricing, and real measurement.
• Ask for real numbers from past clients. A credible agency can show you actual traffic, pipeline, or AI-visibility growth tied to a named client.
• Kairos Labs is the best cybersecurity content marketing agency for US B2B SaaS, with 31% year-over-year pipeline growth for one of their SaaS customers as a proof.

Five best agencies at a glance

1. Kairos Labs: Best cybersecurity content marketing agency out there

Kairos Labs uses SEO/AEO to drive pipeline for B2B SaaS, with focus on enterprise products and cybersecurity platforms. We do a solid SaaS strategy in month one and then monthly execution and reporting.

Our agency has done many projects in the space, helping cybersecurity SaaS like CertifID (SaaS security platform designed to prevent wire fraud and verify identities in real estate and financial transactions), Anonos (global data privacy and security software company.) and Apheris (secure federated machine learning and data collaboration platform).

How does month one look like when a cybersecurity company hires Kairos Labs:

• Week one: Deep audit, audience research, SME interviews, competitor analysis, visibility gaps, and identifying the window of opportunity
• Week two: Strategy docs finalized, topic clusters mapped, qualitative analysis delivered, editorial calendar ready for review
• Week three: Alignment on content quality, adjustments to intros, tone, and depth for every piece going forward
• Ongoing: SEO/AEO operating system runs, with scaling and AI-visibility work (getting the brand into LLM answers) as the continuous phase and reporting on progress and experiments

What we deliver as part of regular engagements

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Who is Kairos Labs for and why are we good for CySec SaaS businesses?

We work best with cybersecurity SaaS at a growth phase. It means your company passes $15M ARR, has budgets to scale organic further and you have product-market fit and appetite to double your pipeline from AI search.

CMOs, VPs of Marketing and Heads of Content usually come to us with the following issues:

• Their cybersecurity SaaS isn’t shortlisted for high-intent prompts where other competitors are appearing more often
• Their executive team keeps asking about pipeline from AI search but there is no focused program to drive this
• The SEO/AEO strategy feels scattered and previous agency wasn’t strategic enough
• They need trusted partner who just gets cybersecurity SaaS companies and SEO/AEO, not look surprised where KYC, impersonation or BEC terms are obvious for you

But who says it better than customers?

Will Looney, Director of Content Marketing at CertifID said: “I needed someone who could both write and understand cybersecurity, and who was forward-thinking. Jo [with her team] came in with total confidence, a clear plan, and an SEO strategy. She's been a great content partner.”

Let’s check full success story

Case study: CertifID

CertifID, a wire fraud prevention platform for real estate transactions, came to Kairos Labs after their Senior Content Marketing Manager, Will Looney, tried running SEO in-house and kept losing time to other priorities. 

Over 12 months, the engagement produced 40+ published pieces, a 247.8% year-over-year increase in non-branded organic clicks, and 31% pipeline growth. 

CertifID’s AI Overview presence also grew from 36 keywords to 165 in about a year, a 358% increase, and October 2025 brought their first ChatGPT-sourced lead.

Pricing

Kairos Labs prices strategy and execution separately:

• Pipeline Strategy Sprint: Starting at $9,500, one-time (four weeks, includes a full SEO and AEO strategy, a three-month editorial calendar, a dollar figure on the pipeline opportunity based on deal size and win rates
• Momentum plan (execution): Starting at $6,500/month (4 articles/month, 2 high-DR backlinks/month, AI-visibility tracking, bi-weekly strategy calls)
• Compounding plan (execution): Starting at $10,500/month (8 articles/month, live AEO experiments, 4 high-DR backlinks/month, weekly strategy calls)
• Category Capture plan: Custom pricing for market leaders (Up to 15 articles/month, full prompt coverage and custom AI setup, full-scale backlink campaign)

Still in doubt? Book a free strategy call, and we’ll build a roadmap that you can implement independently or share with your team with confidence.

2. Ten Speed

Ten Speed is an organic growth agency that helps B2B companies increase search visibility across Google & LLMs to generate more pipeline. The agency helps cybersecurity companies create content that communicates their product solutions clearly and accelerates the sales cycle.

Source: tenspeed.io

Ten Speed has generated $50M+ in organic ARR across clients, delivered 300+ strategies, and produced 8,000+ content pieces. 

It’s also worth knowing that their published cybersecurity client list (Hypercomply, FingerprintJS) is short compared to the case studies they lead with from other industries. So most of the proof behind those numbers comes from industries outside cybersecurity.

Services

Here are the services the agency offers.

Who is Ten Speed for?

You are a good fit if you run:

• A B2B company that wants SEO, content, AEO, and digital PR covered under a single retainer
• A company with a larger marketing budget who values scale and an established track record
• A team that needs sales enablement assets (case studies, research reports) alongside blog content
• A company selling into a buying committee across multiple functions who want content mapped to each stakeholder

Pricing

Ten Speed doesn’t publish pricing. Engagements start with a call, followed by a custom proposal.

3. Powered by Search

Powered by Search is a B2B marketing agency that treats content as one channel inside a broader paid-and-organic system. 

Source: poweredbysearch.com

Powered by Search has worked with top cybersecurity brands including Fortra, SentinelOne, Varonis, and ThreatX. 

The agency helped ThreatX go from one inbound demo a month to multiple a week. However, the headline numbers (1200% increase in paid media opportunities, 44x SQL volume) came from Google and LinkedIn ads first. Organic and content only got added six months into the engagement, once the paid channel was already working. 

Services

Here’s what their content marketing service actually covers:

• Editorial calendar consulting built on customer intent data
• Pillar content built to earn backlinks and establish category authority
• Sourcing expert contributors from your industry to publish under your brand
• Interactive content (calculators, tools, infographics) for recurring backlinks
• Auditing existing content to decide what to keep, consolidate, or cut

Who is Powered by Search for?

• Companies that want one agency running paid, organic, and ABM together 
• Teams that want a guaranteed pipeline number (they advertise 30% more pipeline in 90 days) tied to the engagement
• Cybersecurity SaaS companies willing to lead with paid channels first and layer in content later
• Companies that want published, public playbooks and methodology before committing

Pricing

4. Bay Leaf Digital

Bay Leaf Digital is a full-service SaaS marketing agency with a dedicated cybersecurity practice.

Source: bayleafdigital.com

One of the agency’s strongest cybersecurity case studies is TrueFort, an identity security company. They increased the company’s organic traffic sessions by 171%,  generated a 60% increase in leads, and a 10X increase in keywords in the top ten search results.

Services

Here’s the content marketing service’s full scope.

Who is Bay Leaf Digital for?

• Cybersecurity SaaS companies that want content bundled with paid ads, social, website, and marketing automation in one retainer
• Companies comfortable with AI-assisted drafting followed by human editing
• Teams that want a documented content review step where every piece is approved before publishing
• Companies at earlier growth stages, given package names like Launch Pad and Momentum Builder aimed at newer or scaling companies

Pricing

Bay Leaf Digital publishes three packages:

5. HackerContent

HackerContent is a cybersecurity marketing agency that creates content that earns technical buyers’ trust. The agency only works with writers who are security practitioners first, security engineers, and pentesters.

Source: hackercontent.com

Testimonials from leading cybersecurity companies like Snyk, Bugcrowd, and ProjectDiscovery specifically praise their technical accuracy and the ability to automate content production without losing quality.

Services

Here’s the content marketing service’s full scope.

Who is HackerContent for?

• Cybersecurity companies that specifically want content written by people with hands-on security backgrounds
• Companies that want content, social, SEO, and video bundled together as one compounding system
• Teams comfortable with a smaller, more focused agency rather than a full-service shop with ABM or paid media
• Companies willing to commit to 6-12 months, since they’re upfront that compounding assets like SEO and content take that long to mature

Pricing

What to look for in a cybersecurity content marketing agency

Here are the seven criteria worth checking before you sign anything:

1. Product-deep research and technical fluency 

The first question you should ask any agency isn’t “what’s in your portfolio?” It’s “how do you learn about our product before you write about it?”

If their answer is “we’ll review your website and existing content,” that tells you they don’t do real research. But if they say that they’ll watch your product demo, interview your SME experts and get their team to understand your audience, you can be sure that this agency will have a solid understanding of your cybersecurity SaaS. And that’s a good sign because no SEO/AEO strategy & execution can be done right without this.

2. Strategy approach

A content marketing agency’s next deliverable after learning about your product shouldn’t be a content calendar.

A content calendar tells you what to publish. It doesn’t tell you why those topics will build a pipeline, how they map to what your target audience actually searches for, or what happens to your visibility in AI answers as a result.

A real cybersecurity content strategy starts with research, strategy and then content calendar. Only this way, the team later on can choose a topic with enough search volume and say that this is a perfect blog post for CISO. And then, choose other topics that are best for CFO pain points. 

If you want to see what a real strategy phase looks like before you commit to a full engagement, Kairos Labs’ strategy creation process runs four weeks deep into your market, audience, and competitive landscape before creating the first content.

3. AEO and LLM visibility capability

Security buyers now research through a mix of traditional search and AI search platforms like ChatGPT, Perplexity, Google’s AI Overviews, and AI Mode, before they ever visit a website. 

In response, many content marketing agencies optimize for AI search by adding FAQ schema or telling you they “monitor AI Overviews,” which is just a tactic. 

An agency that offers AEO service should be able to show you:

• A baseline audit of where your brand currently appears, or doesn’t, across AI search engines
• A content structure that earns brand mentions and citations in AI answers
• How they track AI metrics like brand mentions, citations, Share of Voice, and more
• Controlled experiments that test specific prompts before and after a content change

Side note: If they can’t point to a specific example of a client’s AI visibility growth and the content decision behind it, they’re guessing the same way a generalist agency guesses at your product. 

4. Content audit and governance capability

Most growth-stage cybersecurity brands already have a content problem before they hire anyone new: pages written years ago for a product that’s since changed, posts competing against each other for the same keyword, and old content nobody’s checked in months. An agency that starts publishing on top of those issues creates more problems.

That’s why you need a content marketing agency that provides a prioritized content audit action list. 

5. Do you get a senior team, or junior specialists?

Ask who’s actually on your account past the kickoff call. A lot of agencies sell you the founder or a senior strategist in the pitch, then hand execution to a junior team you never speak to again.

A better setup keeps senior people involved through the process with a set cadence for updates instead of updates that show up only when something’s wrong. 

For instance, at Kairos Labs, our clients work directly with the founder and senior SEO and AEO experts at every stage of the engagement process.

Also, ask how often you’ll hear from them and who specifically you’ll be talking to moving forward.

6. Is the pricing actually transparent?

A single monthly number tells you nothing about what you’re paying for. Ask for the breakdown: how many articles, how much strategy work, how many backlinks, what’s included in reporting.

Pricing should scale with what you’re asking for. A strategy-only engagement should look different in cost and deliverables from an ongoing execution retainer, and you should be able to see exactly where the line is between the two before you sign anything.

7. Do they actually measure what’s working?

Ask to see an actual report. It should connect organic traffic, AI visibility, and pipeline data in one place, so you can see which content is actually contributing to the business.

This differs from asking whether they can attribute pipeline (that’s a strategy question). This is about whether the reporting habit actually exists once the engagement is running, month after month, not just as a one-time audit.

How Kairos Labs solves what many cybersecurity content marketing agencies get wrong

Every criterion above exists because many agencies fail at it. Here’s how Kairos Labs closes each gap specifically for cybersecurity brands:

• Product depth: Every content project starts with SME interviews, product demos, and a deep look at the industry you sell into, before any content gets briefed. That’s how content ends up specific enough for a security engineer to approve.
• Strategy before execution: The Pipeline Strategy Sprint runs for four weeks: audience and competitor research, a keyword architecture built around your buyers (CISO, analyst, CFO, legal), and a content calendar sequenced against real opportunity.
• AI visibility: Every execution plan includes AI-visibility tracking across ChatGPT, Perplexity, and Google’s AI Overviews (and other LLMs on request), measuring what’s retrieved, cited, and trusted, not just what ranks.
• Content audit: Before scaling new production, we audit existing content for cannibalization, decay, and gaps so you know what to prune, refresh, or leave alone before spending on anything new.
• Senior team handles your project: You work directly with the strategist running your account, not a junior handed off after the pitch. Updates run on a set weekly or bi-weekly cadence.
• Transparent pricing: Strategy starts at $9,500 as a one-time investment. Execution plans start at $6,500/month for the Momentum plan and scale to $10,500/month for Compounding, each with a clear breakdown of what’s included: SEO & AEO strategy, backlinks, AI-visibility work, and more. Content and technical audits are add-ons with a separate fee of $6,000 per audit.
• Real measurement: Monthly reporting runs through our proprietary analytics dashboard covering organic traffic, AI visibility, and pipeline data together, so you can see what’s actually contributing to revenue, not just what moved in rankings.

Book a strategy call if you’ve got burned out by agencies that didn’t get your cybersecurity niche and you want to have finally a partner that’s solid.